When founder Brett Bartel's first-grade son needed help with focus and emotional regulation, Brett's search for drug-free support led him to an overwhelming ecosystem of underwhelming options. It was difficult to navigate, even for a molecular biologist like him. And he was sure that other concerned parents and caregivers felt similar frustrations. So he created Accentrate®, a unique combination of high-quality lipids and vitamins to support attention, memory, and calm.